Effective Content Marketing Tools and Strategy

SEO Quick Tips 2013 – How to Analyze a Website With Proper Strategy

Here I am providing some quick SEO tips that you can use for your website to overlook what are the errors and what you can do, can get the quick idea. 1. Overlook your website from top to bottom and figure out all the web development and design issues 2. Build a checklist scorecard of all the errors 3. Set up Google Authorship for your site, or if you have already, verify that it’s working. 4. Have a blog? Find orphaned posts and redirect them to the relevant posts. 5. Create a content plan around live blogging an industry event. 6. Develop new content ideas by relating your niche to a different topic. 7. Dig into your data - look over old company reports, white papers, etc. for key statistics. 8. Share a Google Calendar mapping out your website content plan with auto-send reminders to the people involved with different areas of content creation. 9. Follow up! Create your presence via social, email, phone, and face-to-face. 10. Provide customer testimonials for your software, produ...

Most Important SEO HTML Tags

Title Tag This is the most important on-page SEO element display in top of the browser, in search engine result pages, in external websites as anchor text defines what the page is about. It is used in Head section of the page. It should be 67-70 characters with space that search engine can crawl through. <head> <title>Keyword></title> </head> Format you can use: Primary Keyword | Secondary Keyword – Brand Name In Browser In Search engine result pages Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user perform a query with those terms. This helps garner a greater visibility and a higher click-through rate. Heading Tag (H1, H2, H3, H4, H5 & H6) We use H1 to H6 tags in headings. H1 is the most important heading whereas h6 is the least important headings. Header tag is 2 nd most important on page SEO element that we can use...

How to know email opening rate through Google Analytics?

Most of the people tracking their email opening rate by using their email service provider (ESP). Email clients (Web mail systems like Windows Live mail and Gmail) strip out JavaScript for security reasons, so it wouldn't get executed and you'd receive no data back. Instead, what you need to do is use old-school pixel tracking. If you want to know how many times your email or newsletter was opened (or viewed) through Google analytics, you can use http://email-tracking-with-google-analytics.com/, There you can get a pixel which you insert into your email. The pixel will then cause your Google Analytics to show how often the email has been read. Using Google Analytics pixel tracking, the easiest way to use browser developer tools such as Firebug for Firefox or Opera's Dragonfly to capture a utm.gif request and copy the URL. Modify the headers to suit your needs. You can count it either as an event or page view. It will look something like this: http://www.google-analytics....

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