Source: http://www.business2community.com/content-marketing/35-content-marketing-tools-promote-brand-0969527#!bA6GVa
Title Tag This is the most important on-page SEO element display in top of the browser, in search engine result pages, in external websites as anchor text defines what the page is about. It is used in Head section of the page. It should be 67-70 characters with space that search engine can crawl through. <head> <title>Keyword></title> </head> Format you can use: Primary Keyword | Secondary Keyword – Brand Name In Browser In Search engine result pages Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user perform a query with those terms. This helps garner a greater visibility and a higher click-through rate. Heading Tag (H1, H2, H3, H4, H5 & H6) We use H1 to H6 tags in headings. H1 is the most important heading whereas h6 is the least important headings. Header tag is 2 nd most important on page SEO element that we can use