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Effective Content Marketing Tools and Strategy

  Source:  http://www.business2community.com/content-marketing/35-content-marketing-tools-promote-brand-0969527#!bA6GVa
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How To Add a Google Sitemap To your Blogger Blog

The XML Sitemap file is a directory of all web pages that exist on your website or blog. Search engines use the sitemap files to discover and index all your pages present in your website or blog. XML sitemap increase website visibility for crawler access. It is specially designed for crawler and crawler can easily read XML Sitemap. There are two ways to add sitemap to the blogger. First Process: Step1: Just login to Google webmaster account. Add your blog in webmaster account. Step2. After that click on your blog and in left side panel click on Site Configuration and click on Sitemaps. Step3: Click on Submit a sitemap button and write - "atom.xml" without quotes. You are done with it.  The default XML sitemap file of any blog will have only the 26 most recent blog posts. That is the limitation and in this some older blog pages, that are missing in the default XML sitemap file, may never get indexed in search engines. So you can use the another pr
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Most Important SEO HTML Tags

Title Tag This is the most important on-page SEO element display in top of the browser, in search engine result pages, in external websites as anchor text defines what the page is about. It is used in Head section of the page. It should be 67-70 characters with space that search engine can crawl through. <head> <title>Keyword></title> </head> Format you can use: Primary Keyword | Secondary Keyword – Brand Name In Browser In Search engine result pages Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user perform a query with those terms. This helps garner a greater visibility and a higher click-through rate. Heading Tag (H1, H2, H3, H4, H5 & H6) We use H1 to H6 tags in headings. H1 is the most important heading whereas h6 is the least important headings. Header tag is 2 nd most important on page SEO element that we can use
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Top 15 Latest SEO Interview Questions 2012

1. What are breadcrumbs?   Breadcrumb is one type of website navigation system that clearly states the structure of website to both the users and the search engines. It also displays in search engine result pages. We can use micro formats tags embedding in the HTML for breadcrumbs to make search engines clearly identify the structure of website. 2. Online Branding or SEO what is more important for your website? Spreading your brand and getting recognized by the online world of real people is online branding we will say. But Optimizing site to be visible in search engine results is the SEO. In my opinion both are the same. Both are required for website to make it popular in search engine and online world. 3. How to decrease the bounce rate of a webpage? Improve your content using strong Call to Action within the text of the webpage Improve design of the web pages Increase the speed of webpage loading Use user friendly navigation Adding links
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