Showing posts with label SEO factors. Show all posts
Showing posts with label SEO factors. Show all posts

Saturday, November 3, 2012

Most Important SEO HTML Tags

Title Tag

This is the most important on-page SEO element display in top of the browser, in search engine result pages, in external websites as anchor text defines what the page is about. It is used in Head section of the page. It should be 67-70 characters with space that search engine can crawl through.


Format you can use:
Primary Keyword | Secondary Keyword – Brand Name

In Browser

In Search engine result pages
Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user perform a query with those terms. This helps garner a greater visibility and a higher click-through rate.

Heading Tag (H1, H2, H3, H4, H5 & H6)
We use H1 to H6 tags in headings. H1 is the most important heading whereas h6 is the least important headings. Header tag is 2nd most important on page SEO element that we can use to get ore better SERPs. It represents the beginning of a new section or area of pages content and alert search engine spiders of the relevancy of the content that follows the heading tag
Formatting Keyword (Bold, Strong)
To highlight keywords in web pages, to make the keywords visible and more prominent in search engines we format our keyword in web pages.

Image alt attribute provides alternative information for an image. Search engine only can read text andImages with alt tags allow search engines to match the description to the site's content possibly aiding in search engine rankings.
<img src=keyword.jpg" width="150" height="150" alt="keyword">
Internal link
The hyperlink is another important SEO element. You need to link your pages internally, that’s useful to the reader. This can significantly improve your page views/visitor (which in term can indirectly boost your website’s authority). Make sure the anchor text (the clickable text) of your internal links is a main keyword for the target page.
<a href= title=Keyword">Keyword in Anchor</a>
If you don’t want to crawl your URL/Page by search engine you can use no follow attribute in hyperlink.
<a href= title=Keyword" rel=”nofollow”>Keyword in Anchor</a>