Tuesday, February 19, 2013

How to know email opening rate through Google Analytics?

Most of the people tracking their email opening rate by using their email service provider (ESP). Email clients (Web mail systems like Windows Live mail and Gmail) strip out JavaScript for security reasons, so it wouldn't get executed and you'd receive no data back. Instead, what you need to do is use old-school pixel tracking.

If you want to know how many times your email or newsletter was opened (or viewed) through Google analytics, you can use http://email-tracking-with-google-analytics.com/, There you can get a pixel which you insert into your email. The pixel will then cause your Google Analytics to show how often the email has been read.

Using Google Analytics pixel tracking, the easiest way to use browser developer tools such as Firebug for Firefox or Opera's Dragonfly to capture a utm.gif request and copy the URL. Modify the headers to suit your needs. You can count it either as an event or page view. It will look something like this:

http://www.google-analytics.com/__utm.gif?utmwv=4.8.6&utmn=1214284135&utmhn=www.yoursite.com&utmt=event&utme=email_open&utmcs=utf-8&utmul=en&utmje=1&utmfl=10.1%20r102&utmdt=email_title&utmhid={10-digit time code}&utmr=0&utmp=email_name&utmac=UA-{your account}

Monday, February 11, 2013

3 Important SEO Strategies you need to Prioritize in 2013

3 important SEO strategies will work out in 2013 I feel 3 important SEO strategies will work out in 2013. 

  1. Social
  2. Local
  3. Author Rank
Social Optimization

More number of people share their website content through social media sites like Facebook, Twitter and LinkedIn etc. Social optimization for website will make you visible in search results, index your content and you will get more hit to the website.

Local Optimization

Location matters for relevance of search results. Local SEO is important to promote your business in your locality. Now mobile SEO is one part of Local SEO. This the latest technique of Local SEO.

Author Rank

Optimize your website in Google+ and Use your authorship profile in content to rank higher. Google plus as an identity layer to prevent spam and attribute content to authoritative sources. All content written by Google+ profile writers will be ranked higher.