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Effective Content Marketing Tools and Strategy

  Source:  http://www.business2community.com/content-marketing/35-content-marketing-tools-promote-brand-0969527#!bA6GVa

Most Important SEO HTML Tags

Title Tag

This is the most important on-page SEO element display in top of the browser, in search engine result pages, in external websites as anchor text defines what the page is about. It is used in Head section of the page. It should be 67-70 characters with space that search engine can crawl through.

<head>
<title>Keyword></title>
</head>

Format you can use:
Primary Keyword | Secondary Keyword – Brand Name

In Browser






In Search engine result pages
Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user perform a query with those terms. This helps garner a greater visibility and a higher click-through rate.






Heading Tag (H1, H2, H3, H4, H5 & H6)
We use H1 to H6 tags in headings. H1 is the most important heading whereas h6 is the least important headings. Header tag is 2nd most important on page SEO element that we can use to get ore better SERPs. It represents the beginning of a new section or area of pages content and alert search engine spiders of the relevancy of the content that follows the heading tag
<h1>Example</h1>
<body>
<p>text</p>
<h2>Example</h2>
<p>text</p>
Formatting Keyword (Bold, Strong)
To highlight keywords in web pages, to make the keywords visible and more prominent in search engines we format our keyword in web pages.

Image ALT (XHTML)
Image alt attribute provides alternative information for an image. Search engine only can read text andImages with alt tags allow search engines to match the description to the site's content possibly aiding in search engine rankings.
<img src=keyword.jpg" width="150" height="150" alt="keyword">
Internal link
The hyperlink is another important SEO element. You need to link your pages internally, that’s useful to the reader. This can significantly improve your page views/visitor (which in term can indirectly boost your website’s authority). Make sure the anchor text (the clickable text) of your internal links is a main keyword for the target page.
<a href=http://www.mysite.com title=Keyword">Keyword in Anchor</a>
If you don’t want to crawl your URL/Page by search engine you can use no follow attribute in hyperlink.
<a href=http://www.mysite.com title=Keyword" rel=”nofollow”>Keyword in Anchor</a>

Comments

  1. This is most commonly used html tag that use to make hyperlink .
    your blog is very informative .please add more tags with there functions in your blog.
    Thanks for sharing .
    best regards .
    Find out more here

    ReplyDelete
  2. Yes, these HTML tags is very important part of on-page SEO but many tags missing dude. However, this blog is very informative and good HTML tags here.

    Thanks to share this post.

    Digital Marketing Company in India

    ReplyDelete
  3. Thanks for sharing..You can find a higher code to text ratio that will in turn increase your chances to get a better rank in the search engines. code to text ratio seo

    ReplyDelete

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